As a road user organization NAF aims to educate its members about the background to the current electric car policy while also providing consumer information about electric cars. This was the background when NAF decided to have an electric car campaign autumn 2014. As part of the electric car campaign NAF conducted Norway’s largest electric car survey. The results found that a total of 74 per cent of respondents want to keep the electric car incentives after 2017.

Exemption from toll charges ranks highest among the incentives. The reason might be that over a period of twelve years we have seen a substantial increase in toll funding on Norwegian roads. Low annual road tax, no VAT and free public parking were the next rankings on the list. Generally, the ranking of electric car incentives show s that people are concerned with both usage and purchase incentives in connection to electric car purchases.